Storytelling / Art Direction & Follow up / Communication / Branding /

A pair of heels, thx!

Abstract

Art direction di un nuovo brand di scarpe di alta moda by Nicole Brundage

What we learned

Convertire la vision artistica di uno stilista in una strategia comunicativa efficace significa essere in grado di decriptare e dare ordine e coerenza ad un pensiero creativo astratto senza intaccarne l'animo vulcanico e visionario che lo contraddistingue.

Client

Marskinryyppy

Year

2018

A shoe that knows what it is

MarskinRyyppy è un marchio di scarpe di lusso fondato nel 2015 dalla stilista Nicole Brundage, un brand che rappresenta pienamente la classe dell’artigianato e della manifattura italiana.

Il marchio prende il nome da un tradizionale cocktail finlandese che significa “The Marshall’s shot”.

Ne abbiamo seguito la comunicazione attraverso la costante creazione di contenuti per i social e per le newsletter, creando uno storytelling e un piano editoriale coerente.
Traendo ispirazione da uno dei più riconosciuti e provocanti fotografi di moda, Guy Bourdin, abbiamo definito il concept per un primo shooting – Ode to the classic.

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