Brand Strategy / Storytelling / Visual Identity / Copywriting / Digital Experiences / Branding / Wireframing / Testing / Interface design /

Growing sounds

Abstract

Brand identity per Lindale, ecosistema digitale per la creazione, gestione e promozione della musica a a 360° gradi.

What we learned

Anche una sola, intensa giornata di analisi aperta e critica sul proprio business può davvero fare la differenza. Il team di Lindale si è affidato al nostro processo ed ha avuto il coraggio di mettere in discussione le proprie convinzioni sul progetto e disegnare con noi una strategia totalmente nuova per il proprio business.

Client

Nuwa Technologies

Year

2019

Lindale è un nuovo ecosistema digitale che supporta artisti, produttori e promotori nel processo di creazione e promozione della propria musica.
Abbiamo creato per loro una brand identity dall’animo pop basata su colori ultrabrillanti, l’eccentrico Druk Wide (font di Commercial Type) affiancato al Karla (font di Jonny Pinhorn) ed un echo che non si ferma mai.

Logo animation
Palette colori
Idents
Visuals

Never the same

Per promuovere il servizio abbiamo realizzato una landing dinamica con un’animazione continua del testo e ad un nuovo contrasto cromatico ad ogni refresh.

Landing

Tile

Parallelamente allo sviluppo del brand abbiamo disegnato anche il primo applicativo della suite che puoi vedere nel caso studio Tile app: file versioning per la musica.

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