Concept generation / Scripting / Storyboarding / Illustration / Animation / Voice Over / Sound Design / Motion Graphics /

Il favoloso mondo del Grana Padano

Abstract

Le caratteristiche del Grana Padano 20 mesi sono raccontate attraverso la vita piena di avvenimenti di una forma di formaggio.

What we learned

Una storia raccontata con il giusto tono di voce ed un po' di spensieratezza aiuta a rendere più memorabile qualunque tipo di informazione.

Client

RCS X Grana Padano

Year

2018
PLAY THE VIDEO
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L’obiettivo principale del motion è valorizzare l’oltre 20 mesi, fornendo informazioni e contenuti d’interesse per l’utente e raccontando dettagli del prodotto e della produzione.

La forma di Grana Padano diviene così un charachter. Vengono raccontati gli step fondamentali della sua vita da formaggio: la nascita, la pesa, la marchiatura Grana Padano, il riposo.

Il favoloso mondo del Grana Padano

Abbiamo deciso di allontanarci dalla strada dei video improntati alla Data Visualization e di dare più importanza alla narrazione, creando una storiella allegra e spensierata durante la quale vengono però esplicitati anche dati tecniche.

Client: RCS for Grana Padano
Direction: Michele Panzeri
Storyboarding, Illustration & Animation: Elsa Casalini
Copywriting: Michele Panzeri
Voiceover: Davide Lorenzo Palla
Recording: Tiziano Cannas Aghedu
Soundtrack: Tiziano Cannas Aghedu
Sound Design: Elsa Casalini

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