Development / Brand Strategy / Storytelling / Visual Identity / Digital Experiences / Communication / Branding / Interface design /

La decodifica dell’arte

Abstract

Rebranding di Lara Facco, una delle maggiori agenzie di PR italiane legate al mondo dell'arte.

What we learned

Semplificare la complessità è semplicemente complesso. The end.

Client

Lara Facco

Year

2018

Lara Facco è una delle maggiori agenzie di pubbliche relazioni che opera nel mondo dell’arte.

In collaborazione con ArtShell abbiamo realizzato il nuovo brand dell’agenzia ed il sito.

Lara Facco decodifica l’arte contemporanea per renderla comunicabile e consumabile.

Ecco che allora il brand scompare mettendosi in secondo piano per dare maggiore rilievo al contenuto artistico.

Si scompone in punti e linee creando un codice semplice e lineare.

Logo animation

Website – versioni day&night

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