Storytelling / Visual Identity / Art Direction & Follow up / Communication / Illustration /

La Finale

Abstract

Creative direction e design della comunicazione di "La Finale", concerto di chiusura a San Siro del Tour 2018 di Fedez e J-Ax.

What we learned

Siamo soliti pensare che i progetti con le scadenze impossibili siano difficilmente anche quelli soddisfacenti. In questo caso, però, l'organizzazione del team e la creazione di un concept semplice ma molto variabile e scalabile ci ha permesso di ottenere un risultato ben oltre le aspettative per il tempo a disposizione.

Client

Saludo

Year

2018

Ci siamo ispirati al neon e alle insegne luminose tipiche di Las Vegas e Broadway per dare seguito al mood dell’intero tour e per creare un visual che richiamasse i grandi eventi sportivi e di spettacolo.

Ci siamo occupati dell’intero visual system, declinando il key visual sui vari elementi comunicativi dell’evento.

Pass
Braccialetti
Cover image Facebook
Instagram Story
Wayfindings
Backdrop

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