Brand Strategy / Storytelling / Brand Architecture / Visual Identity / Communication / Branding /

Lights on!

Abstract

Musica e luce si fondono nell'identità che abbiamo creato per VIVO Concerti, il più importante promotore di eventi musicali e concerti in Italia.

What we learned

Se il brand è di natura fatto di ritmo e movimento, bisogna superare la dimensione statica del brand per catturarne realmente il DNA.

Client

Vivo Concerti

Year

2017

VIVO Concerti è il più importante promotore italiano di concerti ed eventi musicali. VIVO però non è solo questo: offre ai fan un’esperienza completa, prima dell’evento, durante e dopo.

VIVO ha la mission di aprire il canale tra l’artista ed il pubblico, attraverso il quale condividere musica, emozioni ed esperienze.

Nel mondo di VIVO, oltre alla musica, la luce ha un ruolo fondamentale: si spegne per dare inizio al concerto, illumina l’assolo del chitarrista o fa saltare a ritmo intere folle.

Da qui il concept:

Tre luci per rappresentare i tre attori principali: Vivo Concerti, l’artista sul palco e il pubblico.

Before & After
Pass

Abbiamo sviluppato uno spin-off del marchio principale per il lato esclusivo di VIVO, il VIVO Club, un servizio di prevendita offerto agli abbonati. Volevamo dare l’idea di essere esclusivi come un vero club, con un’atmosfera vintage anni ’80.

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