Concept generation / Scripting / Storyboarding / Illustration / Animation / Voice Over / Sound Design / Motion Graphics /

Too hot, hot damn!

Abstract

Un uomo sta letteralmente morendo di caldo finché non viene salvato da un condizionatore Mitsubishi Electric.

What we learned

Gli attori hanno la capacità di dare ad un'illustrazione almeno un milione di sfumature differenti. E per chi deve animare poi, è tutto in discesa.

Client

LanMan Group X Mitsubishi Electric

Year

2017
PLAY THE VIDEO
X

Questa la sfida:

Rendere interessante e cool il racconto di un condizionatore e della qualità del team di installatori

Questi gli obiettivi:

Catturare l’attenzione
Essere semplice e chiaro riguardo ad alcune informazioni fondamentali
Far esclamare “Ehi, wow!”

Questa la soluzione:

Abbiamo giocato con il problema (il caldo torrido) per enfatizzare la soluzione (la professionalità di Mitsubishi Electric). La storia si sviluppa scherzosamente con il nostro personaggio principale che adopera qualsiasi soluzione per sfuggire al caldo.

Client: LanMan Group X Mitsubishi Electric
Direction, Storyboarding, Illustration & Animation: Michele Panzeri
Copywriting: Andrea Motta
Voiceover: Stefano Panzeri
Recording: Sound Factory
Sound Design: Phonolab – Gothenburg (SWE)

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