Visual Identity / Art Direction & Follow up / Packaging / Digital Experiences / Communication /

O cafea, vă rog

Abstract

Brand development e packaging design per Naringi, una nuova catena di caffetterie in Moldavia.

What we learned

In questo progetto lo sviluppo del brand ha richiesto un attenzione al dettaglio molecolare, perchè dal bancone al singolo tovagliolo, passando per ogni prodotto esposto e venduto, ogni cosa fosse armonica con l'environment e contribuisse a creare un'esperienza piacevole e rilassante per l'utente.

Client

Naringi

Year

2018

Per Naringi abbiamo dato vita e consistenza al logo, curandone la declinazione sia nel locale che sui vari prodotti e supporti al consumo.

Wrapping paper

Richiamando le scelte architettoniche progettate da WISP, abbiamo disegnato alcuni pattern per creare un linguaggio visuale riconoscibile e coerente.

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