Brand Strategy / Storytelling / Visual Identity / Art Direction & Follow up / Communication / Branding / Illustration /

Two beers or not two beers?!

Abstract

Rebranding di Tournée da Bar, giovane startup che porta spettacoli teatrali nei bar, in modo non convenzionale, innovativo e divertente.

What we learned

Per creare un'identity basata su immagini iconiche come Shakespeare è importante riconoscere la sottile differenza tra provocazione e mancanza di rispetto.

Client

Tournée da Bar

Year

2017

Tournée da Bar è innovazione, teatro fuori dal teatro. A contraddistinguerli è la loro interazione con il pubblico, che partecipa attivamente prima, durante e dopo lo spettacolo, allontanando le distanze tra il palco e le persone. 

Before & After

Abbiamo deciso di giocare sul contrasto con il vecchio e l’obsoleto per rompere il pregiudizio che il teatro sia noioso. Abbiamo creato uno “shock piacevole”, a dimostrazione che il teatro può essere divertente, diverso e originale. 

T-shirt

Merchandising

TdB da particolare importanza alle parole, ed abbiamo dato per questo molta importanza alla tipografia.

Guerrilla Shakespeare

MORE SHOWCASES

View this showcase

Tile app: file versioning per la musica

CLIENT: Nuwa Technologies

YEAR: 2019

SKILLS: Prototyping, Digital Experiences, Inception, Concept development, Research & Analysis, Information architecture, Wireframing, Testing, Interface design, Living Style Guide & Design System

View this showcase

Growing sounds

CLIENT: Nuwa Technologies

YEAR: 2019

SKILLS: Brand Strategy, Storytelling, Visual Identity, Copywriting, Digital Experiences, Branding, Wireframing, Testing, Interface design

View this showcase

Uhm, Training Centre?

CLIENT: LanMan Group X Mitsubishi Electric

YEAR: 2019

SKILLS: Concept generation, Scripting, Storyboarding, Illustration, Animation, Voice Over, Sound Design, Motion Graphics

View this showcase

Touch it

CLIENT: Fornasetti

YEAR: 2019

SKILLS: Development, Digital Experiences, Concept development, Interface design

View this showcase

Il favoloso mondo del Grana Padano

CLIENT: RCS X Grana Padano

YEAR: 2018

SKILLS: Concept generation, Scripting, Storyboarding, Illustration, Animation, Voice Over, Sound Design, Motion Graphics

View this showcase

O cafea, vă rog

CLIENT: Naringi

YEAR: 2018

SKILLS: Visual Identity, Art Direction & Follow up, Packaging, Digital Experiences, Communication

View this showcase

La Finale

CLIENT: Saludo

YEAR: 2018

SKILLS: Storytelling, Visual Identity, Art Direction & Follow up, Communication, Illustration

View this showcase

Rent is the new black

CLIENT: Revest

YEAR: 2018

SKILLS: Development, Prototyping, Digital Experiences, Concept development, Information architecture, Wireframing, Testing, Interface design

View this showcase

La decodifica dell'arte

CLIENT: Lara Facco

YEAR: 2018

SKILLS: Development, Brand Strategy, Storytelling, Visual Identity, Digital Experiences, Communication, Branding, Interface design

View this showcase

Noi non insegniamo

CLIENT: AIGAM

YEAR: 2018

SKILLS: Development, Brand Strategy, Storytelling, Visual Identity, Digital Experiences, Communication, Branding, Information architecture, Interface design

View this showcase

A pair of heels, thx!

CLIENT: Marskinryyppy

YEAR: 2018

SKILLS: Storytelling, Art Direction & Follow up, Communication, Branding

View this showcase

Sumo-rising the web

CLIENT: Sumorize

YEAR: 2018

SKILLS: Concept generation, Scripting, Storyboarding, Illustration, Animation, Voice Over, Sound Design, Motion Graphics

View this showcase

Lights on!

CLIENT: Vivo Concerti

YEAR: 2017

SKILLS: Brand Strategy, Storytelling, Brand Architecture, Visual Identity, Communication, Branding

View this showcase

Where your ❤︎ is

CLIENT: Colombo

YEAR: 2017

SKILLS: Brand Strategy, Storytelling, Visual Identity, Art Direction & Follow up, Packaging, Digital Experiences, Communication, Branding, Concept development, Interface design

View this showcase

Too hot, hot damn!

CLIENT: LanMan Group X Mitsubishi Electric

YEAR: 2017

SKILLS: Concept generation, Scripting, Storyboarding, Illustration, Animation, Voice Over, Sound Design, Motion Graphics